Speicher 210 advices you on your Web 2.0 strategy. We are not only showing you numerous options and possibilities offered by Web 2.0. Speicher 210 also takes a look at both business and IT. Thus your company will benefit from your Web 2.0 project.
The SPIEGEL ONLINE article „Markenprofis stolpern ins Mitmach-Netz” (engl. Brand experts stumble into interactive networks) explains the importance of Web 2.0 strategies – both from the point of view of business and IT. Attempts at walking in the Web 2.0 will be in vain, if they are carried out inexpertly. The editors Ole Reißmann and Stefan Schultz give some examples of it: The discount houses Lidl, Aldi and Wal Mart are announcing sweepstakes and informing their customers about special offers by using Twitter. This way they miss the actual aim – the discounting houses are losing sight of their target groups, because they are not creating a dialogue with their customers.
