Website Boosting 2.0.
Suchmaschinen-Optimierung,
Usability, Online-Marketing. Mario Fischer.
Dear readers,
“I want my company to be displayed on the first page on Google searches. A ranking among the top five – that’s our goal. So, what do we need to do?”
Within the past few weeks we’ve been asked these and similar questions quite often. It’s about Search Engine Optimization that involves Onsite Optimization as well. That’s why we’d like to introduce you to the book “Website Boosting 2.0”. As far as we know, it’s only available in German. But that’s no reason to withheld this book from you.
Sorry, this entry is only available in deutsch.
Continuous further development and innovation have lead to an increase of priority given to Information Technology. At the beginning considered as “service provider”, IT is now a business booster. Information Technology as engine for operating efficiency, in turn, is often depending on innovation. Great importance is attached to the three main factors “budget, time and quality” when companies are realizing IT projects. Thus the importance of IT project management was increasing, too.
We’d like to give you an insight into our daily work as project managers in our blog series “Project Management”. It’s not a scientific essay; it’s just some information and our comments as well. The last entry dealed with the definition of both “project” and “project management”. This time, we are going to tell you something about so-called “procedure models”.
Enjoy it.
Why do we plan projects? Why do we hunt for the best planning method ever? Is it, because project managers and leaders love to discuss every single tiny detail? Well, we don’t think so.
There is always a project’s point of departure, the actual state “A”. The project’s goal is the target state “X”. The route from point “A” to the final destination “X” is leading along several stages: “B”, “C”, “D” etc. Sometimes the route is far from being straightforward. In particular, when realizing large, complex projects or projects dealing with unexploited fields, participants could find themselves faced with different routes or additional stations. The problematic nature: Right at the beginning, there is a broadly, but not exactly defined project’s target.
Over the last decades, Information Technology has become a key engine of operating efficiency due to its continuous further development and innovation. Thus successful project management became an important factor as well.
In essence, IT projects are often characterized by high complexity, which is inter alia due to a constantly increasing complexity of IT systems themselves as well as links among one another. Apart from the project’s objective, such as the successful migration of a software platform, the development of efficient software tools or even creating a website, there are other factors that have an impact on the project’s progress and on its success. Sometimes their significance is underestimated. In our blog series “project management” we’d like to give you an insight into our daily work as project managers. Your feedback, questions and suggestions are of course welcome.
Projects can be found in many areas, e.g. aerospace, military, architecture, IT, etc. Although the examples occasionally seem to be quiet new territory, project management is neither today’s invention nor yesterday’s. It’s been practiced for hundreds of years. To proof this statement, we have to take a look at the definition of both projects and project management.
There is a lot more happening at Speicher 210 than what is reflected in our projects – for example our new website. The designer Michael Kahl from Stuttgart/ Germany and the web agency 4Morgen from Mainz/ Germany supported us in realization of our web presentation.
So, what’s behind all this?
We would like to inform and to sensitize small and medium-sized companies to Business/IT alignment. This term has strongly established itself in recent years. ITs influence on business processes is increasing due to constant development and innovations. Many large companies and affiliated groups have learnt to place alignment of IT to corporate goals high in management’s agenda to create added value.
Companies are subject to numerous legal obligations, e.g. labour law, IT law and commercial law. IT Compliance means conforming to legal, internal corporate as well as external business guidelines and rules within the entire IT landscape.
On May 25th Hanz Geeratz attended an event that has been organized by the Law Group of Hamburg@work on the topic “IT Compliance: Controlling risks, avoiding liability”. The speakers informed attendees about the problematic nature of IT compliance and provided possible solutions.
One focus of interest was the current handling of IT compliance within small and medium-sized enterprises: Although compliance with legal regulations is considered to be a matter of course, SMEs often do not feel involved in this topic. In addition, some of them have inadequate knowledge of legal frameworks.
Please feel free to visit Hamburg@work Law Group for more information.
Imperial-Oel-Import (IOI) is specialized in import, export and distribution of vegetable and animal-derived waxes, oils, resins and fatty acids. The company supplies customers in the cosmetic, pharmaceutical, chemical, metal, food and feed industries.
On February 26th, 2010 www.lanolin.com was launched. Now, Oliver Kromer, Managing Director of Imperial-Oel-Import Handelsgesellschaft mbH, proudly announces the launch of www.maris-omega3.com.
Speicher 210 was responsible for the overall coordination for both web presentations: beginning at requirements to project planning and management through to support, e.g. at the testing phase and approval. Both websites were implemented in collaboration with 4 Morgen GmbH (Programming), Jutta Häuser (design of Lanolin) and Michael Kahl (design of Omega-3).
Lanolin.com and maris-omega3.com have been developed as a first stop for all who are interested in receiving information on the substances and their numerous possibilities of usage in personal care, medical as well as industrial applications.
Business/IT Fusion.
How to transform IT in your organization. Peter Hinssen.
Lecturer, entrepreneur and writer Peter Hinssen ranks as a visionary in the field of technology. His book “Business/IT Fusion. How to transform IT in your organization” (2008), we’d like to introduce to you, is one of management bestsellers in Belgium and the Netherlands.

“Business/IT Fusion” is not describing “IT as we know it”. Hinssen is showing how the “new IT” can be. He critizes the lack of confidence as well as the relationship between business and IT in most companies. For this reason Hinssen is introducing his idea for a better integration of IT into business. The book addresses IT and business people, who want to know more about the relation between business and IT as well as the new role of information technology:
"The IT manager [...], the 'toughest Nerd of the pack', [...] with the biggest engine and the blondest blond [...]" must have a total rethink and focus on technology-enabled innovation to maximize IT's value.
Google Apps™ provides businesses with the opportunity to use messaging and collaboration tools that include a range of functions with which users are already familiar. At the same time Google Apps™ are helping these organization reduce IT costs.
Speicher 210, specialized in IT consulting, IT alignment and IT project management, is convinced that companies benefit from using these applications. We have already organized the migration of 50 users to Google Apps™. The results have been quite remarkable: Read the rest of this entry »
Last week Michael Wolf attended a three days seminar about DATEV pro Eigenorganisation comfort.
Speicher 210 is offering support in implementation and change-over to DATEV pro. This includes preparation as well as support during the process of change-over and the following employee training.
As it follows respective processes, DATEV pro will ease for example working processes of law firms. There are new possibilities of filtering and sorting data. Users can select and group data on their desktop in accordance with their requirements. More information can also be found on DATEV pro .
Companies using different programmes, such as accounting programmes and cost calculation, will benefit from integration of each one on one dashboard. The data structure was adjusted. This ensures an increase of efficiency in data management and an improvement of data quality.
If you are interested in further information regarding DATEV pro, please do not hesitate to contact us:
E: office@speicher210.com
T: +49 (0)40/ 231 667 85 10
We are Speicher 210 - a small company with a highly motivated consultancy and service team who is specialized in
IT project management and
Business/IT Alignment .
Speicher 210 is located in the beautiful hanseatic city of Hamburg from where we serve our national and international clients.
Either as coach or project manager - our team supports small and medium-sized companies in successful
realization of their IT projects. Together with our partners and clients we develop streamlined IT alignment strategies,
which enable IT as a powerful value for business success.
Sounds interesting ? Please feel free to visit our company website and learn more about
Speicher 210, our services and our exciting projects.
Speicher210 GmbH
Spaldingstrasse 210
20097 Hamburg
Deutschland
T +49(0)40 18053903
F +49(0)40 28005787
E
office@speicher210.de